
This tip series was prepared with the following professionals in mind:
- HR professionals who want to ensure that their prospective candidates will find the necessary info on their company on LinkedIn; it’ll help you in talking with your marketing departments to create beautiful and effective employer branding materials!
- Independent consultants, especially for executives turned freelancers (often out of necessity as they are in-between jobs) – to help them improve their branding and first impression on LinkedIn
- anybody else who’s interested in the subject!
Tip #1: Complete all details: Having a complete and searchable (or shall we say “easily findable”) LinkedIn company page is important for your employer branding strategy or for independent consultants who want to make a good first impression!
Tip #2: Grow your audience: Even if you are not in marketing, growing an audience, YOUR audience (e.g. to attract candidates or potential consulting projects) can be important – and knowing how to do that even more!
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