How do you or your team members behave on LinkedIn? Do you know what influence your activity has on other users and/or your professional goal?
Inspired by Jean-Luc Scherer, we have selected 11 types of LinkedIn user personas and added our own comments.
Knowledge miner: “…uses LinkedIn to learn, to share knowledge, to influence. Posts frequently and is highly engaged commenting other people’s content.”
Our comment: try LinkedIn Learning for interesting courses and videos. Some background info: it’s a website offering video courses taught by industry experts in software, creative and business skills. It’s a subsidiary of LinkedIn which was originally founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. And then Microsoft acquired LinkedIn in December 2016.
Facebook immigrant: “…posts content that is visual. Uses little text and is very excited about the video feature.”