We enjoy bringing to you the best content on the Internet on career and career related subject. This one is a true gem on personal branding created by Lida Citroën for LinkedIn Learning.

To quote Lida “If I asked five people who know you what they think you’re good at, or what they think makes you unique, what would they say? Would they give you the same answer that you might say about yourself? Personal branding puts the intention, and the focus in your reputation, and ensures that other people see you the way you want.” She then continues, “So when you think about the personal branding process I like to describe that it takes the randomness out of your career and allows you to articulate a game plan and a strategy that helps you make smart decisions.”

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