Career Advisory postgraduate studies – after the eleventh meeting

ATS, smartphonization, chatbots, employer branding, upskilling – these are just a few of the trends emerging on the market that may be an opportunity, but also a threat to HR departments, recruiters or Career Consultants. They must stay up-to-date to manage challenges properly. The topic of the last weekend of the postgraduate studies was “Trends on the job market and managing your own development”.

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Career Advisory postgraduate studies – after the tenth weekend

What shows up in Google when you type in your name? Whether you are aware of it or not – you have your own personal brand. The question is: do you get a second chance at a first impression? Additionally, ask yourself: do you want your online reputation to live life of its own? Or maybe it’s worth controlling the narrative? With the proliferation of social media and the development of technology, it is extremely important to adopt a personal branding strategy – Personal Branding has never been so important. But how do you build it consciously? This question was answered by Anna Zadrożna and Anna Mady during the tenth weekend of Career Advisory postgraduate studies.

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Career Advisory postgraduate studies – after the ninth weekend

“Please tell us something about yourself”, “What is your greatest success?”, “How do you handle a stressful situation?”, “What is your biggest failure? What did you learn from it?”, “Why should we hire you?”. These are standard recruitment questions that can be difficult to answer.
Additionally, nowadays, most of the interviews take place online and besides preparing the content, candidates have to prepare the visual part as well – i.e. they need to have a stable Internet connection, good lighting, quiet space, etc. Up to 90% of candidates do not prepare beforehand – they just go with the flow. They don’t read about the company or industry, nor even the content of the job ad they applied to; they don’t know who the person they are meeting is.
During the 9th weekend of our postgraduate studies, Career Advisory, we discussed preparing the client for various types of job interviews.

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Career Advisory postgraduate studies – after the eighth weekend

“I have contacted 40 companies directly. 5 replied, and I spoke with 2 on the phone and on Skype. After 7 days, I sent a follow-up email to the ones that hadn’t responded. After another 3 days, I sent them invites on LinkedIn. Additionally, I have contacted 1 alternative decision maker. The result: silence”. Career Consultants are often approached by frustrated candidates who are unaware of what they are doing wrong and why their search is unsuccessful. On top of that, the candidates find their years of experience and age to be the reasons for their failures. The key to success lies in the strategy and the active use of modern job search channels: networking, contacting headhunters, and direct application. This was the topic of the eighth weekend.

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Career Advisory postgraduate studies – after the seventh weekend

Algorithms, automated recruitment processes, ATSs and bots constitute the everyday life of every candidate in the dynamically changing job market. A professional Career Consultant should be confident in this reality, as they must be aware of the digital trends and tools in order to be able to advise well and guide the client towards effectively achieving their goal. The seventh meeting of the Career Advisory postgraduate studies was dedicated to preparing an effective CV for ATS and to online image.

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Career Advisory postgraduate studies – after the sixth weekend

What are your strengths from the employer’s point of view? Why should a decision-maker devote 15 minutes of their time to you even though their company is not currently conducting a recruitment process? Will they see what makes you unique after taking a look at your CV? Why should they choose you out of so many candidates? These are the client challenges that every career consultant faces on a daily basis. The sixth meeting of the Career Advisory postgraduate studies was about preparing an effective CV for humans and a LinkedIn profile for job searching.

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