“Job Search Goals + USP” is one of our videos [click here] on our YouTube channel. Sandra Bichl talks about how to set a realistic job search goal and how to position yourself as a candidate on an unstable employer’s market. Covered topics include:
- The influence COVID-19 has on today’s job market; comparison of the number of job ads published on LinkedIn at the beginning of the pandemic and then (if it’s not relevant to you, skip the first 15 min).
- Realistic goal setting: what’s the complexity and duration of a job hunting process (before and now), followed by real-life examples.
- How to choose the right job offer / career path from so many available on the market; in depth description and instructions to use the “Value & Parameter Bidding Tool”
- Available tests (free and paid) for those who really can’t decide or need more help.
- Defining your USP: how to prove you are a valuable candidate and why you should be chosen out of hundreds (or thousands) of other competitors; the famous “Why should we hire you” question

This week we’ve researched job ads for executives across Europe and have found gems like the following:





