Now that you’ve got your original content covered, and the posts are ready and scheduled, you can start engaging with conversations outside your own Company Page.
Start by joining a few groups. It’s an effective way to highlight your Company Page and attract even more followers. Remember to only join groups that are relevant to your business. Don’t join too many, so that you can stay up to date with the discussion and participate actively.
Don’t be afraid to use hashtags. They can help you grow your exposure and expose your brand to a wider, relevant audience. By joining topical conversations and associating your Page with relevant hashtags, you can participate in conversations while representing your brand. Don’t go overboard, though – 3-5 hashtags per post is enough.
Go ahead and tag others in your posts. @mention influencers or other Pages you admire. This way, you can reach new audiences – when you tag someone, their followers will see it.
Keep an eye on trending topics in order to reach new audiences. Post content around the topics to surface in those results. Remember to join the conversation only if you have something relevant to add. Those kinds of posts should be only a small part of your content.
– This tip series was prepared with the following professionals in mind:
• HR professionals who want to ensure that their prospective candidates will find the necessary info on their company on LinkedIn; it’ll help you in talking with your marketing departments to create beautiful and effective employer branding materials!
• Independent consultants, especially for executives turned freelancers (often out of necessity as they are in-between jobs) – to help them improve their branding and first impression on LinkedIn
• anybody else who’s interested in the subject!
Would you like Career Angels to help you make the most out of your LinkedIn company page? Or discuss the overall online presence of your executive team & employees? How you match against your competitors? Send us an email to Bichl.Sandra (at) CareerAngels.eu. Subject: Company Page / LinkedIn.
This article was first published on November 16, 2020 on WU Executive Academy News.