Company Page on LinkedIn: Attract with visuals (Tip #3)

This tip series was prepared with the following professionals in mind:
HR professionals who want to ensure that their prospective candidates will find the necessary info on their company on LinkedIn; it’ll help you in talking with your marketing departments to create beautiful and effective employer branding materials!
Independent consultants, especially for executives turned freelancers (often out of necessity as they are in-between jobs) – to help them improve their branding and first impression on LinkedIn

• anybody else who’s interested in the subject!

Let’s get right to it: Tip #3 out of 8:
#1: Complete all details

#2: Grow your audience

#3: Engagement Part 1 – Visuals

Have you reached the 150 follower milestone? It’s time to start engaging with your audience. Here’s part one of our tips – this time the focus is on making your content more attractive to your readers.

Humans are visual creatures, so don’t be afraid to use images in your posts. Not only will more people be drawn to your content, but, according to LinkedIn, using pictures also results in a 2x higher comment rate. 3-4 images per post is usually enough, but remember to adjust that number according to the length of the post.

If you’d like to get even more engagement, incorporate videos into your posts. The LinkedIn algorithm favors video content, and could up your engagement five-fold. Keep the videos short and authentic. If you’re feeling brave, you can use the Live Video feature, which could grant you as much as 24x the engagement – although you will have to apply to become a LinkedIn Live Broadcaster.

Remember to optimize for mobile, since that’s where a big chunk of your audience is!

Would you like Career Angels to help you make the most out of your LinkedIn company page? Or discuss the overall online presence of your executive team & employees? How you match against your competitors? Send us an email to Bichl.Sandra (at) Subject: Company Page / LinkedIn.

This article was first published on October 19, 2020 on WU Executive Academy News.