Company Page on LinkedIn: Engage your people (Tip #4)

This tip series was prepared with the following professionals in mind:

  • HR professionals who want to ensure that their prospective candidates will find the necessary info on their company on LinkedIn; it’ll help you in talking with your marketing departments to create beautiful and effective employer branding materials!
  • Independent consultants, especially for executives turned freelancers (often out of necessity as they are in-between jobs) – to help them improve their branding and first impression on LinkedIn
  • anybody else who’s interested in the subject!

Let’s get right to it: Tip #4 out of 8:
#1: Complete all details

#2: Grow your audience

#3: Engagement Part 1 – Visuals

#4: Engage your people

By tapping into your employees’ networks, you will be able to reach a much wider audience without having to look for new engagement from scratch.

First and foremost, you’ll have to make sure all employees connect their profile to the Page properly. Their profiles should be uniform and clearly point to them being a part of your team. Create a sense of community by ensuring that employee profiles follow a template.

Then, have your employees re-share your content. Notify them of your most important posts and encourage them to share your company content to their own network. You can also do it the other way round, and share your employees’ content on your Company Page. This way, you’re showing that you trust your employees and care about what they have to say. You can also re-share your employees’ @mentions as a way of showing your appreciation for them.

Last but not least, add a link to your LinkedIn Company Page to everyone’s email signature. Just as linking to your page in newsletters and blog posts, it’s a great way to ensure that the page catches the attention of a few extra pairs of eyes.

Would you like Career Angels to help you make the most out of your LinkedIn company page? Or discuss the overall online presence of your executive team & employees? How you match against your competitors? Send us an email to Bichl.Sandra (at) Subject: Company Page / LinkedIn.

This article was first published on October 26, 2020 on WU Executive Academy News.