Company Page on LinkedIn: Schedule & analyze (Tip #6)

#6: Schedule & analyze

Prepare posts while they’re still fresh in your head, and schedule them for later, so that new content gets published on your Company Page regularly and there are no gaps in your activity.

Remember to create a routine for your posting. Decide what you’re going to do on a daily, weekly, and monthly basis and stick to that routine, so that your followers know when to expect your content.
Try to post new content during the busiest hours to make sure it reaches as many people as possible. According to LinkedIn – that’s morning to midday from Monday to Friday. However, don’t rely only on the general statistics. Check your Page’s Analytics to learn which kind of posts attract the biggest audience and when the best time for posting is.

Optimize your content accordingly to get even more engagement and maximum traffic. Remember to review your Analytics regularly to ensure you’re not missing out on any new trends.

– This tip series was prepared with the following professionals in mind:

  • HR professionals who want to ensure that their prospective candidates will find the necessary info on their company on LinkedIn; it’ll help you in talking with your marketing departments to create beautiful and effective employer branding materials!
  • Independent consultants, especially for executives turned freelancers (often out of necessity as they are in-between jobs) – to help them improve their branding and first impression on LinkedIn
  • anybody else who’s interested in the subject!

The previous tips from this series:
#1: Complete all details
#2: Grow your audience
#3: Attract with visuals
#4: Engage your people
#5: Create unique content

Would you like Career Angels to help you make the most out of your LinkedIn company page? Or discuss the overall online presence of your executive team & employees? How you match against your competitors? Send us an email to Bichl.Sandra (at) Subject: Company Page / LinkedIn.

This article was first published on November 9, 2020 on WU Executive Academy News.