
LinkedIn User Personas – which one are you?
If you were to classify yourself as a LinkedIn user, what would it be? Are you more of a passive observer or an active contributor? Do you prefer searching for and sharing knowledge or are you more focused on networking and building connections?
Inspired by Jean-Luc Scherer’s post from a few years back (click here!), we have created a model that could help you identify strengths and weaknesses in your LinkedIn experience, and set a goal for the type of user you’d like to be. Which user persona speaks to you the most?








