Career Advisory postgraduate studies – after the seventh weekend

Automated recruitment processes, bots, ATS, algorithms… candidates already deal with these things on a daily basis on this rapidly-changing job market. This is also a reality for professional Career Consultants, who must know digital trends and tools to be able to advise and also guide their clients to achieve their professional goals. The seventh meeting of the Career Advisory postgraduate studies focused on two topics “how to prepare an effective CV for ATS” and “online presence”.

Preparation of an effective CV for ATS

The first day of the seventh meeting was led by Anna Zadrożna, who focused on preparing an effective CV for ATS that passes through Applicant Tracking System and, thanks to that, generate interviews. The day started with a very practicalmeeting with Maciej Michalewski, CEO and founder of Element, who, out of the passion to technology, created ATS Element. Maciej showed the system from the backstage and explained its features, both from the employer’s and the candidate’s perspectives.

Later, Ania discussed tools which are used by both the candidates (our clients) and the Consultants – the so-called CV scanners: VMOCK, RezScore, ResumeWorded, SkillRoads. She showed the functionality of JobScan, the platform which allows to compare CV with job ad, on the concrete example. The purpose of “scanning” is to check the match between keywords from the job ad and CV. This exercise helped our students to realize how important it is to add a few keywords from the job ad in several strategic places in the CV. It has the influence on the final percentage indicator of matching, and can raise you from candidate with 27% match (=delete) to the 81% (=interview).

Online presence

The second day of the seventh meeting was led by Sandra Bichl, exploring the topic of online presence – what it is and what impact it has on building a personal brand. A personal brand consists of many factors, according to the “Personal Branding” model, these are, among others: reputation, competencies, strategy, written communication, online presence, public speeches, range of contacts, etc.

When assessing the presence (your own or the client’s), it is worth to see it in the context of following categories:

  • Visibility → how easy is it to find you?
  • Networking → how many contacts (and followers) do you have?
  • Professionalism → what first impression do you make?

Sandra also did the exercise, which allowed students to see what impression they make on their clients. Later that day, she covered the topic of how to create a professional LinkedIn profile, and what to focus on:

  • link
  • first and last name
  • background and profile photo
  • contact info
  • tagline
  • profile summary
  • experience
  • education
  • other sections

She also mentioned, among others, about potentially useful LinkedIn functions.

As a Career Advisor, it is crucial to know, how can we use particular platforms, how they are used and by whom. These platforms consists of e.g. Twitter, TikTok, Facebook, YouTube, Xing, Twitch, GitHub.

Reflections after the seventh meeting

“Seeing the ATS tool was eye-opening, but I see also how important it is to keep the balance between ATS and human.”
“I was very interested in the subject of hacking the systems – when I chose the studies, I wanted to have practical approach, and that’s what I get during every lecture.”
“I was surprised by how diverse assessments given by CV scanners are, assessing the same CV. I trusted them more – now I know that you need to be more critical of different tools.”
“I was shocked by the needed technical knowledge to advise the client properly, and how important common sense is when using different CV assessing tools.”
“I didn’t appreciate ATS tools before, I was surprised by the fact that because of the lack of understanding of the given tool, we can loose our chance to next recruitment stage. Regardless of what opinion we have about particular tool, knowledge about the rules raise our chance to contact the human (recruiter)”
“For me, the first two meetings of the second semester were the best so far!”

We will keep you informed about our students as well as the progress of our studies.
The enrollment for the 2022/2023 academic year has opened:

PS. read more about the other meetings:

Are you interested in this field and you don’t want to wait for the next edition? Follow information about our courses – also in-house – on this page: