Case: Media executive

A media executive was reflecting on changing industries as his own segment (TV Production) was looking “not too good”. To be on the safe side, so ran two processes parallel:

Plan A: Production Director for a network
Plan B: Event Producer

Overall response rate: 50% (43%+ 57%)
Invitations to interviews: 8 which is an equivalent of 12%

Our media executive ultimately found a “Plan A” job thanks to combining speculative introductions and pro-active networking!

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